As I was watching this thread develop, with various comments from people that live and breathe IT, one thing kept coming to mind. IT people often try and justify new technology with technology reasoning. It's analogous to answering a question with another question.
Far too often, because IT has almost always been looked at as a cost-center and measured for ROI based on cost-reduction or productivity improvements, technologist feel the need to drive the justification for a new project based on cost.
- How will it be cheaper than the last project?
- How will it reduce spending for the business in some way?
- How can this eliminate something that isn't as effective as this new technology?
The right answer is DevOps.
Huh? Why would I use a technology term, "DevOps", as the answer to the question when I just got done saying we shouldn't use technology to explain technology? Because the technology use of "DevOps" (short for the combined model of Development + Operations) has created the wrong way to shorten the appropriate words. To answer the question, "How to Connect IT and Business?", think of "DevOps" as Developing + Opportunities.